Dutch Bros Coffee Is Coming This Summer to Collierville
The Commercial Appeal by Ellen Chamberlain
April 22, 2025
An Oregon-based drive-thru coffee chain is looking to make its mark in the local market with its first Shelby County location expected to open sometime this summer. A 1,027-square-foot Dutch Bros Coffee Shop is under construction at 1181 West Poplar Avenue within Collierville’s notable Schilling Farms mixed-use development area. The drive-thru coffee shop, which is being built just to the west of Truist Bank, will share a driveway through the bank parking lot.
Cole Beeson is the regional operator for the Dutch Bros Coffee in Collierville. Beeson, whose family will be moving from Oregon to Tennessee, has worked for the company for the past seven years. Beeson has been part of Dutch Bros Coffee’s travel staff, which opens up new locations in different states. He said Collierville is part of the company’s growth plan. The company currently has 1,000 locations across 18 states, including 28 locations in Tennessee.
“The company in general, we’re expanding a lot and we’re opening a lot of locations,” Beeson said. “We really strive to open up in any area that we can strive in. When we were looking at the Greater Memphis area, it kind of felt natural that Collierville is the place where we can first open up, make some amazing drinks and build some big smiles.”
Alissan Speidel, an external communications representative for Dutch Bros Coffee, said the company currently didn’t have any information to share regarding opening other locations in the Memphis area. The Dutch Bros Coffee in Collierville will include two drive-through lanes that can be accessed by Poplar Avenue and Schilling Boulevard East. It will also include a walk-up window for customers, but no indoor seating.
While Beeson didn’t provide a specific hiring count for the Dutch Bros Coffee in Collierville, he said a typical location usually has 30 to 50 employees. As for the menu, Beeson said Dutch Bros Coffee, which was established in 1992, specializes in making a variety of drinks, including coffee, smoothies, teas, lemonade and energy drinks such as its exclusive Dutch Bros Rebel energy drink.
Dutch Bros Coffee is also known for making strong contributions to the communities it services. According to its website, each year Dutch Bros Coffee dedicates a day in May called “Drink One for Dane” to raise funds for the Muscular Dystrophy Association to end Amyotrophic Lateral Sclerosis (ALS) in honor of co-founder Dane Boersma following his diagnosis and fight with ALS. Boersma passed away in 2009.
“The thing we feel will separate us from other competitors is that we have a huge variety of different drinks that are all hand crafted by our “broistas,” which is our spin on baristas. They are completely customizable meaning we have a huge menu, including both caffeinated and non-caffeinated beverages,” Beeson said. “But the other thing that really separates us is the culture of our company. We are super big on our relationships and putting back in the community, whether doing local giveback days at each of our locations in hopes to serve our community in whatever capacity we can. It’s kind of our blueprint for helping the community.”