August 12, 2019
Capitol View lands women’s clothing retailer
Mississippi-based L.A. Green chooses North Gulch building for first store in Tennessee
A women’s clothing and accessories boutique based in Starkville, Mississippi, will open its first location in Tennessee in November at Capitol View in the North Gulch.
L.A. Green will operate from the mixed-use building home to retail, The Residences at Capitol View and, this fall, a Publix grocery store. The address is 1012 Nelson Merry St.
Lauren Ann Cooper founded the L.A. Green franchise in 2011. Along with her Starkville home store, she has opened locations in Buckhead, Atlanta, and Tupelo, Mississippi. L.A. Green carries more than 50 brands, including its own private label — Forever Lovely.
Anna Caroline Toms is the local franchise owner. Toms, who is currently working as the office manager at the Starkville L.A. Green, expects to have one employee and will use interns to assist.
“After months of searching for the perfect spot to call L.A. Green’s new home, I kept finding myself going back to Capitol View,” Toms said. “I fell in love with the area as a whole and every person I interacted with there. With each visit, I could see how quickly Capitol View was growing into something special and the enthusiasm of the other business owners and residents was inspiring.”
L.A. Green is the latest in a string of women-owned businesses opting for Capitol View. Among others are SVM Boutique, Valerie Boutique and VICI.