October 14, 2020
New Cheese Shop Coming to East Memphis: What to Expect at Greys Fine Cheese and Entertaining
The Commercial Appeal
If you like all things cheese, then you will be excited about this news. Memphis is about to get a new boutique cheese shop.
Jackie Mau and Kurt Mullican just signed the lease on a 1,200-square-foot space for their new venture, Greys Fine Cheese and Entertaining. The cheese shop will be located at 703 S. Mendenhall in a new building in the Williamsburg Village Shopping Center.
Mau and Mullican launched a cheese board business earlier this year. Greys is known not only for its beautifully assembled artisan cheese boards, but also the education component of the business. The duo hosts monthly cheese workshops.
The new shop will have a retail component that focuses not only on cheeses from around the world, but artisan cheeses made in America as well. Mau and Mullican have traveled to creameries across the country developing relationships with the craftsmen who create these unique specialty cheeses.
“We will bring the best in France and Italy, but also will focus on artisanal and farmstead creameries in America,” said Mullican, noting that while large chains like Whole Foods and Kroger’s Murray’s Cheese departments have excellent selections, they have limited access to smaller creameries. “Many of these creameries do not have access to large distribution. It will take some work to get them,” he added.
The retail side of the shop will also include everything you might need to accompany your cheese. Artisan crackers, fresh breads, honeys and jams are just a few of the offerings that will be available.
A cheese bar will also be part of the shop.
“The concept behind the cheese bar is like sushi,” said Mullican. “The menu will rotate and include a flight of three or five cheeses with a pairing.”
Each bite will be a well-designed cheese experience. An example Mullican shared was pairing an ash-ripened Robiola cheese with a four-fruit preserve and black lava salt.
Mau said they plan to serve wine and beer as part of the tasting experience.
Greys will also continue to offer cheese boards for home entertaining.
Educational classes will be held at both the shop and at collaboration events with Memphis restaurants.
“We want to be your cheese destination,” Mau said. “Whether for a cheese board or to have Kurt cut a cheese to order or for the pairings.”
The shop is set to open Valentine’s week 2021.
Until the shop opens, cheese boards can be ordered online at greyshd.com. Cheese workshops and tastings also will continue. The next cheese workshop is scheduled for Oct. 23 at Studio 688, and a five-course cheese tasting with cocktails is scheduled for Oct. 29 at SOB East restaurant.