September 27, 2022

SOB Restaurant to Open a Collierville Location

The Commercial Appeal

By Jennifer Chandler

SOB is headed to Collierville.

The Memphis restaurant is opening a new location in Collierville in the Schilling Farms development in the spring. It will be the third location for the restaurant that started as “South of Beale” in Downtown Memphis.

“A lot of old regulars Downtown now have families in Collierville, so opening in this part of town seems right to us,” said Ed Cabigao, who owns the restaurant group with his wife, Brittany. “The area is growing, and we are excited to be a part of it.”

Ed Cabigao co-owns SOB Downtown and SOB East with his wife, Brittany (not pictured). The Cabigaos will open their third SOB restaurant in Collierville in 2023. Photographed Wednesday, Sept. 2, 2020, at SOB East in Memphis.

The new restaurant will be at the intersection of Poplar Avenue and Schilling Boulevard. The restaurant space is around 4,000 square feet, just slightly smaller than the Downtown SOB. The restaurant will also have an outdoor patio.

Cabigao said he thinks that the 4,000-square-foot footprint will be “the sweet spot” for his restaurant concept. “We are making this be the prototype for any locations we may do out of town,” he said, adding that further expansion of the brand is their goal.

The building in Collierville is currently under constructions.  Cabigao said that “in the best case scenario” the restaurant will open in April.

Cabigao said SOB is launching a new menu in coming weeks.  The new menu will be served at both existing locations, as well as the new Collierville restaurant.

“We are bringing back some of our greatest hits,” said Cabigao, listing dishes like SOB’s Mushroom and Carnitas Bowl.

Aaron Petree with Retail Strategic Advisors represented SOB and Jonathan Aur Commercial Real Estate represented Boyle, the property management company and owner of Schilling Farms, in the lease deal.