August 03, 2015

Vineyard Vines Store Opening in Regalia

By Einat Paz-Frankel
– Memphis Business Journal –

Vineyard Vines is entering the Memphis market with a 6,000-square-foot store at Regalia Center in East Memphis.

The store, which will open this winter, is a partnership between the Levy family, owners of Oak Hall, and brothers Shep and Ian Murray, CEO’s and co-founders of Vineyard Vines. It’s the fifth full-fledged store for the Vineyard Vines, which is based in Stamford, Conn.

The store, named Vineyard Vines by Oak Hall, was designed by TSC Design and is being built by Priester and Associates.

Bill Levy said Oak Hall, also located at Regalia Center on Poplar, has been carrying the Vineyard Vine line, which includes items such as ties and knit shirts, since October 2002.

“It has been the fastest-growing line in our store over the past three years,” he said. “The Vineyard Vines by Oak Hall store will give us an opportunity to showcase the complete Vineyard Vines collection for men, women and children in one location.”

Over the past 12 months alone, sales of the Vineyard Vine merchandise have grown by more than 100 percent, he said.

Oak Hall has had a dedicated Vineyard Vines section and when demand increased, the owners of Oak Hall felt it was time for a full-fledged store.

“We didn’t have enough space to display everything,” Levy said.

The store will occupy the space previously occupied by Fidelity Investments. The shopping center is owned and managed by Boyle Investment Co.

Levy says the brand will bring in both young and adult clientele.

“It transcends to every generation,” he said.

Oak Hall owners may consider opening additional Vineyard Vines stores in other cities, he said.

Oak Hall was founded 148 years ago by Solomon Halle and is currently run by fifth-generation Bill and Bob Levy and sixth-generation Will Levy.

Vineyard Vines, known for its elegant neckties, was founded in 1998 on Martha’s Vineyard. It now offers a variety of accessories and apparel for men, woman and children. The brand is sold in 600 specialty and department stores worldwide.